A 5,000 Year Old Eternal Science
Pure Blazze Luxury Ayurveda
Ayurveda is said to be an eternal science that first existed in the universal consciousness (Brahma) before it was passed from the creator to the ancient Indian mystics through meditation.
The origins of Ayurveda stretch deep into antiquity. From 3300–1300 BCE; a Bronze Age civilization flourished in the Indus Valley in today’s Pakistan. Many of the foods and spices we associate with Ayurvedic cuisine, including rice, mung beans, urad dal, ginger, and turmeric, were already being cultivated in this ancient period. Later, the center of civilization shifted to the Ganges basin, where a people who called themselves the Arya or noble ones practiced a positive and life-affirming spirituality encapsulated in the Vedas. Composed between 500 and 1000 BCE in an ancient form of Sanskrit, the Vedas celebrate the elements of life, especially fire, wind, and water, as well as Mother Earth and the plants and animals who dwell upon her. Many herbs, some now unknown and some still used in Ayurveda to this day, were originally described in the Vedas.
As the Vedic or Gangetic civilization entered into the Iron Age at around 600 BCE, a spirit of reason and awakening dawned across the known world, with Plato and Aristotle giving their teachings in Greece, the Hebrew prophets in the Middle East and the Buddha in Northern India. Indian methods of healing shook off age-old trappings of superstition and acquired a clarity, depth of reasoning, and profound philosophical basis that have characterized Ayurveda ever since. From this awakening of empiricism and reason, the texts of Ayurveda, specifically Charak Samhita and Sushrut Samhita, arose. After centuries of clarification and refinement, these texts assumed their current form during India’s Golden Age, under the Gupta Empire, 320 to 550 CE.
India, the fabled land of spices, gems, peacocks and rich textiles, has always been a tempting prospect to traders and invaders alike. The inherent tolerance that characterizes India has enabled her to absorb influences from the outside world while retaining her own culture. Thus despite invasions by Genghis Khan and the Mongols in the thirteenth century, and the conquest of much of India by the Mughals in the sixteenth century, Ayurveda continued as the medicine of choice for the majority of people, and even enjoyed equal patronage to Unani or Arabic medicine during the reign of Emperor Akbar.
Appearing first as traders in the form of the East India Company and then later as direct rule by the British Crown from 1858 to 1947, the British sought to impose their version of civilization upon India. From the founding of the Indian Medical Service in 1763, the Western medicine of the day was seen as normative. There were certain positive developments at this time. British botanists worked to compile the knowledge of Indian medicinal plants, both through scholarly books and through the establishment of botanical gardens—unwittingly continuing an effort that had begun in Vedic times. But the long arm of the empire was ill-suited to separate the quacks from authentic practitioners, especially of an ancient wisdom that was so different from their own. As a result, many of the great Ayurvedic texts, teachers, and techniques were silenced. Ayurveda survived on the outskirts of society, in rural areas where the traditional ways of living were maintained. As India regained independence, Ayurveda, along with Unani and Siddha medicinal systems were revived and acknowledged by the newly formed government.
In the mid- to late-20th century, seekers from the West began to travel to India The teachings of Yoga and Ayurveda were rediscovered by a generation disenchanted with the reductionism and materialism that had come to characterize Western thought, initiating an explosion of interest that continues to this very day. By the early 1980s, Dr. Vasant Lad, Dr. Robert Svoboda, and David Frawley were spreading the teachings of Ayurveda throughout the United States. The publication of "Perfect Health: The Complete Mind/Body Guide", by Deepak Chopra, served to popularize Ayurveda among the general public. Spurred on the by the work of these pioneers, now NAMA’s Advisory Board members, schools, and clinics began springing up across the country, giving rise to the need for solidarity and professionalization that gave birth to NAMA. Rooted in remote antiquity, and having survived and grown through the vicissitudes of time, Ayurveda now faces a bright future in India, the United States and across the world.
Ayurveda For Beauty Care in Ancient Times
Ayurveda is the oldest known science, that originated in India, for detoxification and re-nutrifying the body. From ancient times, it is commonly regarded as one of the most thorough systems available, achieving transformative results on all levels. It rejuvenates the whole system, bringing youthfulness and strength to the body and calm openness to the mind. While specific cleansing therapies and rejuvenation tonics work on the internal body, a combination of massage, exfoliation and hydration work around the foundations of outer beauty and promote strength of a character. Ayurveda is used to improve health, enhance natural good looks, or initiate cure of a disorder. Traditionally undertaken as a preventive therapy at the change of seasons, both winter to spring and summer to fall, the aim is to cleanse the body not only of waste materials that may have built up in the body, but also excesses in subtle energies or ‘doshas’, thereby promoting positive health and longevity.
Ayurveda & Pure Blazze
Consumers worldwide are going green, and this is especially true in the cosmetics market. Over the last few years, growth in the beauty market has been driven by products that use natural or herbal components, and the market share of natural-based products has been increasing gradually. Consumers are becoming conscious of the ingredients that go into the products they use and are averse to chemicals that are known to cause side effects. On the supply side, companies are engaging in advanced research of plant-derived peptides, encapsulated actives, active plant stem cells, complex extraction processes and clinical testing to deliver products that are acceptable to the well-informed clients.
The India market has been traditionally inclined toward natural products for their beauty needs, and Indians have a history and knowledge of using natural products since generations. The need is for companies to translate the ancient ayurvedic recipes into modern, easy-to-use formats with superior quality.
Pure Blazze Luxury Ayurveda has invested in research and innovations to produce a range of time-tested Ayurvedic preparations to enhance beauty and retain youthfulness – just the way nature intends us to be. Our commitment to quality extends throughout every phase of product development, manufacturing and filling. Herbs are checked for their essential qualities and tested at our laboratories where each ingredient is individually tested before it can be used to make a final product.
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ORIGIN AND DEVELOPMENT OF AYURVEDA
(A BRIEF HISTORY)
V. Narayanaswamy Former Professor,
College of Indian Medicine, Madras – India